At the recent AlwaysOn OnMedia conference in New York City, Silicon Alley technologists and Madison Avenue advertising executives discussed the future of online advertising, and the outlook is exciting. After the dust settled and the managing directors, strategists, marketing officers and other various big wigs had their say, reputable industry commentator VentureBeat observed;
The opportunity to develop new forms of advertising that reach the growing online audiences is pulling some big-media executives into the startup world,
and concluded;
Startups are looking for an inside track to advocacy on Madison Avenue, higher profiles and ultimately, brand dollars coming to their new ideas.
For those unfamiliar with the marketing speak, this means the big advertising guys are chasing the big brand guys harder than before. They’re pulling offline advertising dollars into online, and more brands with more dollars will boost the profitability of online advertising for publishers.
As opportunities enter the market we update our database, and if they’re right for you these solutions will be added to your recommendation. We’re always on the lookout, and we’re excited about what these market developements can do for the profitability of our publishers.