Posts tagged as:

CPM

Making sense of online revenue

by Tim on November 2, 2009

Revenue Solved is all about helping you make money online. But there is more to it than that.

Type “make money online” into Google, and you’ll get 16,600,000 results. That was easy!

The problem is, you now have to wade through all of those websites, and translate their unintelligible jargon, to find the right solution for your particular case.

Revenue Solved does this hard work for you. We have already waded through the options, and translated the jargon.

All you have to do is fill in some details about your online venture, and we can point you in the right direction.

That said, it will help you long term if you learn some of the jargon yourself. That way you’ll know for sure we helped you in the right way.

Here are translations of some of the most common terms you’ll see from advertising networks:

Targeting - showing the right ads to the right people. This can be done through demographic profiling (location, age, gender, income bracket etc) or behavioral profiling (what they are interested in, what websites they visit, what they buy etc) or both.

CPM (Cost per thousand impressions) - The amount you would earn for every thousand times an ad is shown on your site. It’s an M because that is the roman numeral for one thousand.

CPA (Cost Per Action) - Otherwise known as “performance“. This is how much you earn for every action taken by a user. The action might be clicking, providing contact details, downloading a file or making a purchase. Keep in mind, it is harder to make someone click on an ad than it is to show it to them. In this sense, CPM campaigns are often a better option for publishers than CPA.

These are some of the first questions you might ask. Stay tuned for more…

If you have any specific questions, please drop us a note.

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Why small is good for web publishers

by Zac on October 17, 2008

There’s no question that all websites want to grow their traffic. It’s a constant focus for most bloggers and publishers. Because with growth comes greater reach, influence and potential to make money from your site. And, heck, it’s nicebragging rights as well!

But here’s one reason why small is good for publishers.  A recent survey by PubMatic shows that effective CPMs from July through September were $0.27 — down 27 percent compared with this year’s first quarter.

Hang on - $0.27?!  That’s really, really low.  (It means that for each 1,000 displays of an ad, you’ll make $0.27 cents. Not many Starbucks coffees in a day’s traffic for many sites.)

Clickz, however, note that the CPMs are significantly higher for smaller publishers: Sites with under one million page views per month drew eCPMs of $0.61, nearly three times that of sites with 100 million-plus views, where the average price was $0.18.

There are two takeouts for me in this data.  The first is that making money online is very, very hard.  You need to try lots of ways to make money online - which is why we set-up Revenue Solved in the first place.

The second is that display advertising - which was the focus of the survey - is not necessarily the best way to monetize your traffic. Consider affiliate organisations, widgets, games and other non-advertising ways to monetize your blog or website.

So here’s the pitch: why not get some suggestions using our monetization service and get tailored suggestions for your website.

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