Each week we read on techcrunch, IAB and the like that display advertising is probably going to hold up during the global financial crises. That growth will be a little down on the previous years.
Or alternatively, we read that the trend towards ‘performance’ (where advertisers only pay once a certain action is performed downstream of the click) will erode CPM rates for mainstream publishers.
But despite the focus on display advertising, for most publishers it’s not about display ads. Not at all.
Here’s my view. The broader trend for many publishers is away from display advertising.
Making money from your blog or website will increasingly be about embracing non-display forms of monetisation. This means considering job widgets, shop widgets, and for smaller sites: even donations.
Because effective advertising means performance and relevancy. A big flashing ad just isn’t right in certain contexts.
If you have people who like your site and are looking for ways to stick around, why not put some widgets on the site.
A great example is mochiads. These are cool little games, with subtle pre-game ads. They are fun to play and help monetise your traffic. Have a play below, and sign-up if you’re interested in giving them a go.
