In a previous post, Zac pointed out that run-of-the-mill display advertising (eg Advertising.com) is not necessarily the most effective way to monetize your site.
As we grow our list of advertising networks, we are seeing more and more diverse and creative alternatives.
A new addition to our database, RevResponse, is an excellent example. Rather than trying to sell products, RevResponse adds value to your site by offering extra content. The reader can download free business ebooks and white papers from over 30 topics. This is a win-win-win situation, and demonstrates the power of non-display advertising:
- You, the publisher, make money by adding valuable content to your site.
- Your audience gets free, useful content related to their area of interest.
- The advertiser acquires leads that are genuinely interested in their business.
And this is only one example.
Although display ads are still sometimes the most appropriate option, 65% of the ad networks listed on Revenue Solved are non-display focused.
When considering our recommendations, you have the opportunity to enhance your site with content that is engaging for your audience.
You can add anything from job listings in your industry (eg Job-A-Matic) to fun, flash based games (eg MochiAds). Definitely worth checking out - even if we say so ourselves!